Rico Van Leuken Named Vice President

Rico Van Leuken Named Vice President and General Manager of Avantida by E2open

Avantida co-founder Luc De Clerck departs E2open to pursue other opportunities

ANTWERP, Belgium – May 31, 2019 – Avantida by E2open (Avantida), today announced the appointment of Rico Van Leuken as vice president and general manager of E2open’s Avantida business unit. He most recently served as vice president of solution consulting and strategy for E2open. Van Leuken replaces Avantida co-founder Luc De Clerck who has left the company to pursue other opportunities. 

Van Leuken is a 20 year veteran in the supply chain and logistics industry. Prior to his role as vice president of solution consulting and strategy for E2open, he served as vice president of customer solutions for E2open. He also spent 12 years in companies including Philips and Flowserve to design, implement, run and manage supply chain operations prior to joining E2open. Van Leuken was born in Germany and is a graduate of the University of Stralsund in Germany with a degree in industrial engineering.

“I admire the way the Avantida platform concept can create enormous environmental impact and operational benefit to all logistic parties involved,” said Van Leuken. “Today it offers exception-based services such as triangulation and alternative depot locations, but for tomorrow I foresee so much more. I am thrilled for this new opportunity to lead Avantida through its continued growth and development and into its next chapter.”


The Avantida platform is currently active in Belgium, The Netherlands, Germany, Austria, France, Spain, Italy, Portugal, Poland, Lithuania, Scandinavia, Switzerland, the UK, Mexico, the United States and Canada. Overall, the platform is used by almost 7,000 registered companies and facilitates an average of 2,500 transactions a day.


“It’s been a great adventure,” said De Clerck. “As I look back at how we started up Avantida and reflect on what it is today, I am proud of what our platform has become and I know it will continue to grow and further help shipping lines in their repositioning strategies as well as transport companies in making their planning as efficient and cost-effective as possible. That’s always been our aim: to enable win-win opportunities by digitizing operational processes.”


“We thank Luc for all his years of service and his efforts to launch Avantida and build it into the strong platform that it is today. We wish him the best of luck in all of his future entrepreneurial endeavors,” said Michael Farlekas, president and chief executive officer of E2open. “Rico is a passionate executive and leader and we look forward to his continued work to transform supply chain planning and execution.”


Avantida, a subsidiary of INTTRA Inc., was acquired by E2open in October of 2018 via its acquisition of INTTRA Inc.


About Avantida

Avantida by E2open (Avantida) is an online platform that facilitates services offered by ocean lines to transport and logistic companies for digitally optimized container transport planning. Headquartered in Antwerp, Belgium, with a tech hub in Krakow, Poland, Avantida is an agile team of 30 entrepreneurial minds that aims to digitally transform traditional logistics processes. To such extent, that major global ocean lines regard them as one of the most advanced players in their field, creating financial opportunities for all stakeholders in the chain. Services include reuse (empty container triangulation) and change of the assigned drop-off and pick-up location.


About INTTRA  

INTTRA by E2open (INTTRA) is the largest neutral network, software and information provider at the center of the ocean shipping industry. INTTRA’s innovative products, combined with the scale of our network, empower our customers to trade with multiple parties and leverage ocean industry information to improve their business. Connecting over 35,000 shippers across 177 countries with more than 60 leading carriers and over 150 software alliance partners, INTTRA streamlines the ocean trade process. More than 850,000 container orders per week are initiated on the INTTRA platform, representing over one quarter of global ocean container trade.


About E2open

At E2open, we’re creating a more connected, intelligent supply chain. It starts with sensing and responding to real-time demand, supply and delivery constraints. Bringing together data from customers, distribution channels, suppliers, contract manufacturers and logistics partners, our collaborative and agile supply chain platform enables companies to use data in real time, with artificial intelligence and machine learning to drive smarter decisions. All this complex information is delivered in a single view that encompasses your demand, supply and logistics ecosystems. E2open is changing everything. Demand. Supply. Delivered. Visit www.e2open.com

E2open, the E2open logo and Harmony are registered trademarks of E2open, LLC. All other trademarks, registered trademarks and service marks are the property of their respective owners.



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Diane Mitchell | VP, Marketing | E2open | Diane.Mitchell@e2open.com | 512-735-5692


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